Intelligence is needed to run the business while analytics is needed to change the business. Intelligent analytics enables organizations to uncover opportunities to unlock performance improvements through decision-making insights extracted out of the immense volumes of collected data. This helps organizations to maximize savings, improve business performance, and plan businesses more efficiently toward future consumption and costs. Intelligent analytics can be used by enterprises to support a wide range of business decisions ranging from operational to strategic.
The different segment of Intelligent Apps and Analytics market are store type, deployment, end-user and region.
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Market segmented on the basis of Store Type (Apple App Store, Google Play):
Google Play accounted for the largest market share over the forecast period majorly due to increasing demand for android phone and cost effective.
Market segmented on the basis of deployment (Public Cloud, Private Cloud and Hybrid Cloud):
Private cloud accounted for the largest market share majorly due to increasing investments in securing the external hosting infrastructure and associated services. They are also deploying various customer-centric and business-centric applications to gain a competitive advantage.
Market segmented on the basis of end-users (Retail, Healthcare, BFSI, Agriculture, Transportation & Automation, and Manufacturing):
Retail and Healthcare segments accounted for the largest share in the Intelligent Apps and Analytics market. However, agriculture and automation is expected to grow at a high CAGR over the forecast period.
Market segmented on the basis of region (North America, Europe, Asia-Pacific and Rest of the world):
North America held the largest share majorly due to the presence of various developed economies, such as Canada and the US, and enterprises’ focus on innovating the existing solutions.
North America is a hub for developing technologies and the home for technology startups. The reasons attributed due to the high concentration of cloud providers in this region. Furthermore, the adoption of cloud hosting among companies in North America is high. Startups and large enterprises are preferably hosting any applications on the cloud.
APAC is expected to grow at the fastest growth rate during the forecast period, due to the presence of large number of smartphone manufacturers that are supporting the growth of the Intelligent Apps and Analytics market in this region.
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The major market players of the global Intelligent Apps and Analytics market are:
Google Inc., Microsoft Corporation, Opera Software, Cognizant, Hewlett Packard Enterprise, Development LP, SAP SE, China Mobile Limited, Samsung Electronics Co. Ltd., Apple Inc and others.
These companies using various strategies such as merger & acquisition, collaboration, partnership and product launch. Whereas, merger & acquisition is the key strategy adopted by the companies in the market. The market is consolidated and is primarily characterized by strong market growth, medium product differentiation and high entry barriers due to the emergence of digital business, which makes the competitive rivalry intensive among the key players.
Table of Contents:
- Research Methodology & Scope
1.1. Scope of the Study
1.1.1. Research Objectives
1.1.2. Assumptions & Limitations
1.2. Research Process
1.2.1. Primary Process
1.2.2. Secondary Process
1.2.3. Forecast Model
2.1. Market Definition
2.2. Recent Developments
3. Executive Summary
4. Market Factor Analysis
4.1. Growth Potential Analysis
4.2. Porter’s Five Forces Analysis
4.3. Value/Supply Chain Analysis
4.4. PESTEL Analysis
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