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Top 10 Global Airlines: Industry issues and strategic responses


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Top 10 Global Airlines: Industry issues and strategic responses

Summary
Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategic responses of the top 10 global airlines, and how successful these have been.

Key Findings
- This report analyses the key external factors currently affecting the top 10 global airlines by passenger volume, and their strategic responses.
- The financial performance of the top 10 airlines is summarized and they are compared to each other.

Reasons To Buy
How easy is it for a major airline to be profitable, and how intense is price competition in the industry?
How are airlines coping with high fuel prices and the need to reduce their environmental impact?
Why are airline alliances so popular, and what benefits do they confer on their members?
Which of the top 10 global airlines has posted double-digit net margins for the 2010–2014 period, and how did it achieve this?

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Table of Contents

OVERVIEW
Catalyst
Summary
AIRLINE INDUSTRY STRUCTURE
Definition
Airlines can adopt several different business models
Legacy
Budget
Charter
Regional
Revenue streams
Passenger ticket sales
Surcharges
Cargo
B2B services
Major operating costs
Fuel
Employees
Maintenance
Aircraft
OPPORTUNITIES AND THREATS FOR AIRLINES
Opportunities
Rising personal incomes in emerging economies
Alliances offer network size economies
Freight volumes are increasing
Threats
Fuel prices are high and volatile
Price competition can be intense

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