feminine hygiene products market was valued at $28.7 billion in 2016 and is expected to reach $47.3 billion by 2024, having a CAGR of 6.3% during the forecast period of 2017 to 2024. The sanitary pads segment gained the highest revenue share in the Global feminine hygiene products market.
The global feminine hygiene products market is segmented on the basis of product type, distribution channel, and geography. By product type, the market is segmented into sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. On the basis of distribution channel, the market is segmented as supermarkets & hypermarkets, specialty stores, convenience stores, dollar stores, and online & others. Geography wise, the market is segmented into North America, Europe, AsiaPacific, and Rest of the World. AsiaPacific is the largest global feminine hygiene products market in terms of revenue, by holding nearly half of the shares, throughout the forecast period. However, Latin America, Middle East, and Africa are expected to witness the fastest growth with a CAGR of 7.7% during the forecast period of 20172024.
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FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION
By Product type
• Sanitary pads
• Internal cleaners & sprays
• Panty liners & shields
• Disposable razors & blades
By Distribution channel
• Supermarkets & hypermarkets
• Specialty stores
• Convenience stores
• Dollar stores
• Online & others
• North America
• Rest of the World
KEY MARKET PLAYERS
• Procter & Gamble Co.
• Edgewell Personal Care Company.
• Unicharm Corporation
• KimberlyClark Corporation
• LilLets Group Ltd
• PayChest Inc.
• Svenska Cellulosa Aktiebolaget
• Kao Group
• First Quality Enterprises, Inc.
• Hengan International Group Co. Limited
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