How to Write a Press Release?

Trying to get publicity and generate awareness of your product! Writing a press release is one of the best ways to achieve it. A press release is a description written in order to create awareness of various products and services of your firm and promote them to your target audience. Here are some of the tips that will guide you in writing a press release.

Basic format of a press release:

Headline

  • Must be catchy, attractive and must be written in a manner that depicts something new about the product, exciting enough to catch the attention of the reader.
  • Intended to be descriptive but not too long.
  • Formatted in Title case that is first letter is to be in uppercase, and rest of the letters in lowercase.

Summary

  • A single paragraph with 4-5 lines.
  • Identify the unique feature of your product and then tell reader how it is going to benefit the reader.
  • Summary is the essence or the conclusion of the whole press release. Generally the summary comes before the main body of the press release.

Body

Contains 3 elements:

  • Dateline: Contains the date on which the press release is published, followed by the place where it has been generated.
  • Introduction: The very first paragraph of a press release, that generally gives basic knowledge about the topic where the answers to the questions of who, what, when, where and why are answered.
  • Details: Follows the introduction. Further elaborates the details of statistics, background, or other details relevant to the news and also serves to back up whatever claims were made in the introductory paragraph.

The body should be around 3000 characters or 450 words. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each.

Boilerplate

It is the about section which is generally a short section that describes the press release issuing company or organization. It is to be written strategically.

Media Contact Information

Once the press staff read your release, they may want to reach out to you or your organization for further information. Include contact information of the person on your team who can most effectively field media calls and emails.

This section contains the contact information like name, phone number, email address, mailing address, etc. for the media relations contact person. For good credibility, the email address should be the same as the organization the press release is about.