Top Trends in Pet Products 2018: The latest trends in pet food and pet care products

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Top Trends in Pet Products 2018, is part of Global Data’s Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.This report outlines the key consumer and innovation trends currently impacting the core categories in the pet products sector: pet food and pet care.Trends explored in this research include innovation opportunities in offering alternative diets for pets, premiumization of pet products, new pet food formats ensuring naturalness, and digital tools becoming mainstream in pet care.

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  • Trends in consumer behavior and preferences heavily influence trends in pet product innovations and lifestyles, so pet product innovations often follow “human” trends.
  • “Healthy” is a key aspect that pet owners seek in pet products, but some pets are also fussy with their food so taste is also a key criteria when exploring new product formulations.
  • Pet owners will always be keen to find innovations that improve the quality of life of their pets; however, these innovations must convey safety in order to gain and maintain consumer trust in the brand.
  • Quality and price are two of the main influential factors over pet owners’ choice on pet products, and products need to balance these factors in order to succeed.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData’s latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table of content

Executive Summary
1. Introduction
2. Innovation Trends in Pet Products
Trend 1: Ethical Diets
Trend 2: Luxury Lifestyle
Trend 3: Go Wild
Trend 4: Smart Relationships
3. The Future
4. Appendix

Key Que Answered in this report:

  1. What will the Pet Products the growth rate be in 2025?
  2. What are the key factors driving the Global Pet Products with a focus on the Chinese market?
  3. What are the key market trends in Pet Products?
  4. improve pasting the growth of the Pet Products?
  5. What are the challenges to Global Pet Products?
  6. What are the market opportunities and threats faced by the vendors in the Global Pet Products?
  7. What are the key outcomes of the five forces analysis of Pet Products?

What is our report offers:

Strategic suggestions and proposals for the beginners to understand
Assessments of the market share from different countries and regions were conducted
Top key market players, market share analysis included.
The market observations such as constraints, drivers, threats, opportunities, investment opportunities, challenges, and recommendations are added.
The competitive landscaping mappings of the ongoing trends are discussed.
Based on the market estimations, the strategic recommendations are made in the business segments

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