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Baijiu Market by Manufacturers, Regions, Type and Application, Forecast to 2023


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Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job’s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

Scope of the Report:
This report focuses on the Baijiu in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
Baijiu is strong distilled from grains, which is a traditional alcoholic beverage from China. The Baijiu industry in China is quite fragmented. In 2015, the top ten enterprises were estimated to account for about 10.25% production market share. The majority players in China Baijiu market are Kweichow Moutai Group, Wuliangye, YANGHE, Daohuaxiang, Luzhou Laojiao, Langjiu Group, Gujing Group, Shunxin Holdings, Xinghuacun Fen Chiew Group and Baiyunbian Group etc.
Baijiu can be similar in appearance to vodka, but it has a unique flavor that is not comparable to any other type of spirit .Baijiu is often classified based on three fragrances: Sauce, thick and light etc. in addition, thick-favor type is the major product with 73.16% production market share in 2015. The typical production enterprises of thick -favor baijiu are Wuliangye and Luzhou Laojiao. Kweichow Moutai Group is the key manufacturers to produce sauce-favor types Baijiu.
As for the region consumption, the South West and East China remained the largest market for Baijiu in the China, with 25.08% and 19.89% market share consumption in 2015. Other major consuming regions includeCentral China , North China and North West, which account for 14.51%, 10.49% and 10.75% respectively.
The downstream consumption of Baijiu market is rigid. We tend to believe the consumption increasing degree will show a slowly rising curve. In the future, the market concentration is become increasingly. Besides, prices gap between different brands will go narrowing gradually. Also, there will be fluctuation in gross margin.
The worldwide market for Baijiu is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2023, from xx million US$ in 2017, according to a new GIR (Global Info Research) study.

Market Segment by Manufacturers, this report covers

  • Kweichow Moutai Group
  • Wuliangye
  • Yanghe Brewery
  • Daohuaxiang
  • Luzhou Laojiao
  • Langjiu Group
  • Gujing Group
  • Shunxin Holdings
  • Fen Chiew Group
  • Baiyunbian Group
  • Xifeng Liquor
  • Hetao Group
  • Yingjia Group
  • Kouzi Liquor
  • Guojing Group
  • King’s Luck Brewery
  • Jingzhi Liquor
  • Red Star
  • Laobaigan
  • JNC Group
  • Golden Seed Winery
  • Yilite
  • Huzhu Highland Barley Liquor
  • Jinhui Liquor
  • Weiwei Group
  • Tuopai Shede
  • Xiangjiao Winery
  • Shanzhuang Group
  • Taishan Liquor
  • Gubeichun Group
  • Shuijingfang Group
  • Jiugui Liquor
  • Huangtai Liquor

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Market Segment by Regions, regional analysis covers

  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, UK, Russia and Italy)
  • Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
  • South America (Brazil, Argentina, Colombia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

  • Thick-flavor
  • Sauce-flavor
  • Light-flavor
  • Others

Market Segment by Applications, can be divided into

  • Corporate Hospitality
  • Government Reception
  • Family Dinner
  • Other

There are 15 Chapters to deeply display the global Baijiu market.
Chapter 1, to describe Baijiu Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyze the top manufacturers of Baijiu, with sales, revenue, and price of Baijiu, in 2016 and 2017;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Baijiu, for each region, from 2013 to 2018;
Chapter 5, 6, 7, 8 and 9, to analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;
Chapter 12, Baijiu market forecast, by regions, type and application, with sales and revenue, from 2018 to 2023;
Chapter 13, 14 and 15, to describe Baijiu sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source

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Table of content

1 Market Overview
1.1 Baijiu Introduction
1.2 Market Analysis by Type
1.2.1 Thick-flavor
1.2.2 Sauce-flavor
1.2.3 Light-flavor
1.2.4 Others
1.3 Market Analysis by Applications
1.3.1 Corporate Hospitality
1.3.2 Government Reception
1.3.3 Family Dinner
1.3.4 Other
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013–2023)
1.4.1.2 Canada Market States and Outlook (2013–2023)
1.4.1.3 Mexico Market States and Outlook (2013–2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013–2023)
1.4.2.2 France Market States and Outlook (2013–2023)
1.4.2.3 UK Market States and Outlook (2013–2023)
1.4.2.4 Russia Market States and Outlook (2013–2023)
1.4.2.5 Italy Market States and Outlook (2013–2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

Key questions answered in this report:

  1. What will the Baijiu the growth rate be in 2025?
  2. What are the key factors driving the Global Baijiu Market with a focus on the Chinese market?
  3. What are the key market trends impacting the growth of the Global Baijiu?
  4. What are the challenges to Global Baijiu Market growth?
  5. What are the market opportunities and threats faced by the vendors in the Global Baijiu Market industry?
  6. What are the key outcomes of the five forces analysis of Baijiu?

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What our report offers:

Strategic suggestions and proposals for the beginners to understand Assessments of the market share from different countries and regions were conducted Top key market players, market share analysis included.

The market observations such as constraints, drivers, threats, opportunities, investment opportunities, challenges, and recommendations are added.

The competitive landscaping mappings of the ongoing trends are discussed. Based on the market estimations, the strategic recommendations are made in the business segments The competitive landscaping mappings of the current trends are detailed. Various companies detailed profiles are included.

The latest technology advancements are mapped with the trends of the supply chain. The analysis of competitiveness between different markets players are added to provide

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