The Report “Global Digital-Out-Of-Home (DOOH) Market Research Report, 2017-2025” provides a picture on Digital-Out-Of-Home (DOOH) market across different verticals and regions. It aims at estimating the market size and future growth potential of the Digital-Out-Of-Home (DOOH) market across different segments such as application, Product, Vertical and regions. The market for Digital-Out-Of-Home (DOOH) has generated USD XX billion and it is expected that the market will grow at XX% CAGR, the market size by 2025 will be USD XX billion.
The Digital-Out-Of-Home (DOOH) market is dominated by a few global players, and comprises several regional players. Some of the key players operating in the Digital-Out-Of-Home (DOOH) are JCDecaux, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC, NEC Display Solutions, Ltd. and other.
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Market segmented on the basis of Products:
- The digital out of home market growth is driven by the increasing usage of VR and AR, growing demand for IoT, and emergence of the cloud platform.
- Virtual reality (VR) and augmented reality (AR) have a great ability in creating content for a wide range of audiences with the added value of capturing the users' attention.
- The integration of AR and VR with the digital out of home advertising may help the companies in building brand value and increase both the reach and interactivity of their campaigns.
Market segmented on the basis of Region (North America, Europe, Asia-Pacific and Rest of the world):
- Digital-Out-Of-Home (DOOH) market on the basis of region is segmented into North America, Europe, Asia-Pacific and Rest of the world. North America and APAC are the major regions for the digital out of home market.
- North America held the largest share of the digital out of home market in 2017. North America being technologically advanced and developed is a leading market for the cutting edge technology, which is used in the advertisement sector.
- The digital out of home market in North America is driven by various factors such as the high standard of living of customers and the need to save time, need for accuracy and efficiency in the retail sector.
- Asia Pacific (APAC) is expected to exhibit the highest growth rate in the digital out of home market because of its acceptance in the retail, transport, banking, financial services and insurance (BFSI), and entertainment sectors
- Raw material and manufacturing equipment suppliers
- Electronic design automation (EDA) and design tool vendors
- Software companies providing solutions in various industries that use digital out of home equipment
- Manufacturers and suppliers of hardware components
- Research institutes and organizations
- Associations and regulatory authorities
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Table of Contents:
1. Research Methodology & Scope
1.1. Scope of the Study
1.1.1. Research Objectives
1.1.2. Assumptions & Limitations
1.2. Research Process
1.2.1. Primary Process
1.2.2. Secondary Process
1.2.3. Forecast Model
2.1. Market Definition
2.2. Recent Developments
3. Executive Summary
4. Market Factor Analysis
4.1. Growth Potential Analysis
4.2. Porter’s Five Forces Analysis
4.3. Value/Supply Chain Analysis
4.4. PESTEL Analysis
5. Industry Impact Forces
6. Cost structure and Pricing Analysis
7. Global Digital-Out-Of-Home (DOOH) Market By Product
126.96.36.199. Market Estimates & Forecast, 2017-2025
188.8.131.52. Market Estimates & Forecast, 2017-2025
7.1.3. Street Furniture
184.108.40.206. Market Estimates & Forecast, 2017-2025
8. Global Digital-Out-Of-Home (DOOH) Market By Application
220.127.116.11. Market Estimates & Forecast, 2017-2025
18.104.22.168. Market Estimates & Forecast, 2017-2025
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