The sports nutrition market is divided into three segments: Sports Food, Sports Drinks and Sports Supplements. Sports drink segment accounts for the largest share of 60%, and registered CAGR of 7.7% between 2010 and 2013. The growth in the sports drinks segment, which has a high market penetration, is expected to be comparatively less than sports food and supplement segment as the segments expand their product features to attract new consumers. Sports nutrition products, once restricted to its traditional hardcore consumers such as athletes and bodybuilders, is increasingly gaining acceptance among new consumer groups. Increasing number of fitness enthusiasts and health-conscious individuals are looking for sports nutrition supplements that help to achieve their health goals. The new consumer groups of recreational and lifestyle users
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Major Key Players:
This report includes a study of strategies, of major market players. It includes the product portfolios, developments of leading major players such as Glanbia Plc, PepsiCo Inc, GNC Holdings, The Coca-Cola Company, Clif Bar & Company etc and others.
The U.S. remains the largest market for sports nutrition products in North America region. A settled regulatory environment related to sports nutrition products in the country helps in driving innovation in the sector. Also, high level of awareness regarding sports nutrition products among consumers entails presence of various brands in the market. The European market has evolved from catering to traditional consumers (athletes and bodybuilders) to new user groups such as lifestyle and recreational users. Increasing obesity level is driving consumers to adopt healthier lifestyle and number of gyms and fitness centers witnessed an increase during the review period. The number of health clubs in Europe increased from 45.40 million in 2012 to 49.20 million in 2013. Unlike, in the U.S., consumers in the European market are more inclined to powder drinks. However, like in the U.S., European consumers have high awareness of sports nutrition products. Rise is number of health clubs and fitness centers are driving the growth of sports nutrition products.
The market for Sports Nutrition is segmented in mainly three parts i.e. by type, by End Users and its various sub-segments; by type include Sports food, drinks, Bar and Supplement. Whereas by End Users include Commercial, Body Builders, Recreational Users and Athletes.
Study Objectives of Sports Nutrition Market:
To provide detailed analysis of the market structure along with forecast for the next 10 years of the various segments and sub-segments of the global Sports Nutrition market
To provide insights about factors affecting the market growth
To Analyze the Sports Nutrition market based on various factors- price analysis, supply chain analysis, porters five force analysis etc.
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To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW)
To provide country level analysis of the market with respect to the current market size and future prospective
To provide country level analysis of the market for segment by Type, End Users, and its sub-segments.
To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market
To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the global Sports Nutrition market