MRC Announces the Publication of its Research Report – Global Probiotic Cosmetic Products Market 2018-2022
MRC recognizes the following companies as the key players in the global probiotic cosmetic products market: Estee Lauder, ESSE ORGANIC SKINCARE, L’OREAL, Procter & Gamble (P&G), and Unilever.
Other Prominent Vendors in the market are: AOBiome, Aurelia Skincare, BeBe& Bella, The Clorox Company, EMINENCE ORGANIC SKIN CARE, NUDE brands, Onesta Hair Care, Rodial, TULA Life, and THE BODY DELI.
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Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is rise in demand for multifunctional and multipurpose beauty products. The growing trend of a single beauty product offering different benefits is gaining popularity because the multifunctionality aid customers obtain maximum value for the amount spent on a single product. This has increased the demand for multifunctional skin care products that are priced higher than other skincare and haircare products.”
According to the report, one of the major drivers for this market is product innovation and portfolio extension. The global beauty and personal care (BPC) products market demands continuous innovations such as customers seek innovative products that offer maximum usage. At present, customers across the globe prefer the cosmetic products that resolve multiple beauty related concerns in brief period of time, Customers opt for natural and instant ways to heal their beauty concerns. To meet the changing needs of customers, vendors focus on manufacturing innovative products. Hence, they focus on extending their existing product line by introducing new cosmetic products per customer requirements.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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