MRC Announces the Publication of its Research Report – Lottery Market in the US 2018-2022
MRC recognizes the following companies as the key players in the lottery market in the US: California State Lottery, Florida Lottery, New York State Lottery, and Texas Lottery Commission.
Other Prominent Vendors in the market are: Arizona Lottery, Colorado Lottery, Connecticut Lottery, Delaware Lottery, Georgia Lottery, Hoosier Lottery, Illinois Lottery, and Missouri Lottery.
Commenting on the report, an analyst from MRC’s team said: “The latest trend gaining momentum in the market is public image enhancement. The entire gambling industry, including the lottery market, is faced with the challenge of having a tainted public image. Several countries have banned lotteries on the grounds of morality or religion. The lottery market is also perceived to be dominated by swindlers and fraudsters. To overcome these challenges, the US government is focusing on legalizing vendors and offering equal opportunities to players. These measures will provide players the confidence and allow them to engage in the online lottery games. Also, the negative image of the lottery market can be tackled by using the revenue generated for social welfare and environmental development activities.”
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ccording to the report, one of the major drivers for this market is popularity of online lottery. he wide popularity of the online lottery is mainly due to the higher customer reach and elimination of physical presence to monitor the activity. Moreover, the online lotteries are increasingly played by the younger population and mobile advertising techniques drive the online lottery market in the US. This will lead to market growth during the forecast period.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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