High population growth and a succeeding demand for food in the Asia-pacific region is anticipated to boost market for whey in this region.
Whey proteins are highly solvable and proficiently perform emulsification and whipping functions in a food application. It is the most popular dietary supplement due to its strong amino acid profile and ease of absorption quality. Whey protein has been shown to improve insulin sensitivity, improve muscle protein production, boost the immune system and support fat burning.
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A large portion of population is extensively opting for whey protein mainly for body building and also as dietary supplements. High scope of application in sports nutrition and personal care and increasing prescription of supplements by doctor are some of the driving the market growth. The high cost associated with whey protein production is restraining the market growth.
The Asia-Pacific Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application, the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
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Based on geography the Asia-Pacific market is analysed under regions namely, China, India, Japan, South Korea and Australia. China is the leading market for whey protein within Asia-Pacific region followed by Japan due to high demand of food. India remains the fastest growing market as food sector had increased three folds in the last decade.
Some of the key players influencing the whey protein market dynamics are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International Inc., Milk Specialties Global, and Maple Island, Inc.
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